Hitachi Construction Machinery is Becoming LANDCROS:
Global Rebrand in 2027

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Hitachi Construction Machinery has officially announced its renaming — starting April 2027, the company will transition to a new corporate name and brand: LANDCROS. The new name reflects the company's shift from a machine manufacturer to a provider of integrated solutions for the construction and mining industries.

Why LANDCROS?

The LANDCROS name reflects the company's determination to deliver innovative solutions to customers across the construction and mining industries globally. In the company's own words: "The construction and mining industries are entering a new era. The world demands faster, smarter, and more sustainable ways to build infrastructure — with fewer skilled operators, lower costs, and tighter deadlines."

The new brand marks the company's evolution from a construction and mining equipment manufacturer into a full solutions provider, integrating sustainability, digital ecosystems, and advanced technologies — including artificial intelligence, augmented reality, remote operations, and robotics.

What Changes, and What Stays the Same?

Stays the same

  • Organizational structure
  • Manufacturing & product lineup
  • Warranty policies
  • Dealer network & service
  • Iconic "Reliable Orange" color

What changes

  • Corporate name
  • Logo and visual identity
  • Machine decals
  • Positioning: from machines to solutions

The new name will roll out across all equipment, spare parts, and dealer networks worldwide. The machine model nomenclature and the iconic orange color — "Reliable Orange" — will remain unchanged.

Key date: the official transition to the LANDCROS brand takes effect on April 1, 2027.

During the transition period, the company will use a dual logo: Hitachi Construction Machinery Reliable Solutions — LANDCROS.

Greater Independence and Expanded Reach

Alongside the rebrand, parent company Hitachi Ltd. has reduced its ownership stake in Hitachi Construction Machinery, granting the division greater independence in management decisions and international expansion. This opens the door to faster decision-making and more agile growth in markets where demand for sustainable and digital construction solutions is on the rise.

Wayland Armenia: Your Partner Through and Beyond the Transition

As the exclusive Hitachi Construction Machinery dealer in Armenia, Wayland Armenia is with our customers every step of the way through this transition. All equipment supplied by us today is fully supported under the new LANDCROS brand — warranties, spare parts, and service will continue without interruption.

Questions about Hitachi / LANDCROS Equipment?

We are ready to advise on equipment availability, delivery terms and service in Armenia

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